In participating in the BEMM129 module, I have developed not only a greater understanding of digital business models, but confidence and curiosity. New Confidence and Thirst for Knowledge I had previously been apprehensive to share my thoughts and opinions for debate on an online community. However, through my necessary participation in module debates andContinue reading “A Reflection on Digital Business Models and their Relevance in the COVID-19 Pandemic.”
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Netflix’s Digital Business Model Revolutionised ‘On Demand’
Advances in digital technologies and connectivity offered new opportunities for business model innovation (Bharadwaj, 2013). Netflix Inc. is one company, which through its’ adoption of a digital business model, pioneered a new video streaming on demand (VSOD) service. Netflix, now a household name, boasts an impressive 167 million subscribers worldwide (Statista, 2020). Regarded as theContinue reading “Netflix’s Digital Business Model Revolutionised ‘On Demand’”
From Personal Trainer, to Social Media Marketer and Data Analyst?
Technology. What is the first digitally revolutionised industry association you make? Travel? Music? Retail? Though its’ transformation may not take president, technology has been powerfully disruptive within the fitness industry. Personal training is an emerging occupation, projected to grow 13% (relative to the five percent average) from 2018 to 2028 (Bureau of Labor Statistics, 2019),Continue reading “From Personal Trainer, to Social Media Marketer and Data Analyst?”
Let me introduce myself.
Hi, my name is Claudia Annabella Stratford, I am 22 and currently studying for a Masters of Science in Marketing at the University of Exeter, having completed a Bachelor of Science in Psychology also at the University of Exeter. Although these degrees seem different, I felt marketing was a natural progression for me as haveContinue reading “Let me introduce myself.”
On Claud Nine 